Creator Guide
Everything you need to know to create amazing D&D homebrew content and build a thriving creator presence on Ink and Anvil.
Quick Start Guide
Get up and running in just a few simple steps.
Decide what type of D&D content you want to create - spells, monsters, items, or full adventures.
Learn About TypesUse our templates and editor to create professional-looking content with proper formatting and balance.
Writing TipsSet your pricing, publish your content, and share it with the D&D community to build your audience.
Promotion GuideContent Types & Best Practices
Learn what makes each type of content successful and how to create it effectively.
- • Clear, concise descriptions
- • Balanced mechanics for the level
- • Unique flavor that fits D&D
- • Consider scaling at higher levels
- • Appropriate rarity for power level
- • Interesting backstory or lore
- • Clear activation requirements
- • Avoid game-breaking effects
- • Complete stat blocks
- • Tactical combat behavior
- • Environmental context
- • Appropriate challenge rating
- • Features at proper levels
- • Thematic consistency
- • Balanced power progression
- • Unique mechanical identity
- • Clear objectives and hooks
- • Multiple solution paths
- • Detailed locations and NPCs
- • Appropriate level range
- • Races, backgrounds, feats
- • Random tables and generators
- • Locations and factions
- • NPCs and dialogue packs
Writing Great Content
Tips and techniques for creating content that players and DMs will love.
Match D&D's Tone
Use language and formatting consistent with official D&D content. Study the style guides and existing materials.
Be Concise
Get to the point quickly. DMs need information they can use immediately at the table.
Add Flavor
Include just enough flavor text to inspire without overwhelming the mechanical information.
Use Headers
Organize content with clear headers and subheaders. Make it easy to scan and find information.
Bold Key Terms
Highlight important mechanics, names, and game terms. Use **bold** for emphasis.
Tables & Lists
Use markdown tables for stat blocks and bullet points for easy-to-read lists.
Compare to Official
Use existing content as a baseline. If your spell does more than Fireball, it should probably be higher level.
Test at the Table
Nothing beats actual play experience. Test your content with real groups before publishing.
Iterate Based on Feedback
Listen to community feedback and be willing to make adjustments to improve balance.
Draw from Many Sources
Books, movies, mythology, video games - inspiration is everywhere. Just make sure to put your own spin on it.
Fill Gaps
Look for things that don't exist yet in D&D. What's missing from your games that you wish existed?
Build on Themes
Create content that works together thematically. A set of related spells or items tells a story.
Monetization Strategies
Learn how to price your content and build a sustainable creator business.
Build your audience and reputation with high-quality free content.
Best for:
- • New creators
- • Building followers
- • Showcasing quality
- • Simple content
Charge for premium, detailed, or extensive content pieces.
Pricing Guide:
- • Simple items: $1-3
- • Spells/monsters: $2-5
- • Subclasses: $5-10
- • Adventures: $10-25
Offer content for free but allow supporters to tip you.
Works well for:
- • Community content
- • Regular releases
- • Building relationships
- • Experimental content
✓ Do
- • Research comparable content prices
- • Start low and increase as you gain reputation
- • Offer bundles and collections
- • Provide value previews
- • Be transparent about what's included
✗ Don't
- • Overprice untested content
- • Change prices frequently
- • Ignore community feedback
- • Forget about file organization
- • Neglect customer support
Growing Your Audience
Strategies for promoting your content and building a loyal following.
Content Optimization
- • Use descriptive, searchable titles
- • Write detailed descriptions
- • Include relevant tags
- • Add high-quality cover images
- • Preview your content effectively
Profile Optimization
- • Complete your creator profile
- • Add a professional bio
- • Link to your social media
- • Maintain consistent branding
- • Showcase your best work
Social Media
- • Share work-in-progress
- • Behind-the-scenes content
- • Engage with other creators
- • Use relevant hashtags
D&D Communities
- • Reddit D&D communities
- • Discord servers
- • Facebook groups
- • Twitter D&D hashtags
Build Relationships
- • Collaborate with others
- • Support fellow creators
- • Respond to comments
- • Join creator discussions
Consistent Publishing
Regular content releases keep your audience engaged and help with platform visibility.
Weekly Schedule
- • Small items or spells
- • Build anticipation
- • Easy to maintain
Monthly Releases
- • Larger content pieces
- • More detailed work
- • Higher price points
Content Series
Create related content that builds on itself and encourages repeat purchases.
Themed Collections
Spells of a specific school or items from a particular culture.
Campaign Settings
Build an entire world with locations, NPCs, and adventures.
Character Options
Subclasses, races, and backgrounds that work together.
Measuring Success
Track these metrics to understand your growth and improve your content.
Track how many people are discovering your content
See which content resonates most with your audience
Monitor your earnings and identify top-performing content
Build a loyal audience that returns for new releases
Ready to Start Your Creator Journey?
Join thousands of creators who are already building amazing D&D content and earning from their passion.